The Unsung Hero
Effective dosage: 2-5%

Also known as Vitamin B3, niacinamide is a multifunctional active that is effective for any skin type. Benefits include visibly reducing the appearance of large pores, dullness and ageing concerns. Due to its ability to restore the skin’s barrier, it can visibly repair damage from UV light and various air pollutants.

In fluffy skincare, it usually appears in before the natural extracts in ingredient lists i.e. higher in concentration but never promoted in the front label, giving the consumer the false impression that it is some flower extract that is providing the skin brightening benefits.